Luxury department store Harrods is to undergo the biggest revamp in its history, spending £200m as part of a three-year investment plan.
The project will involve further investment in ecommerce, and the shop floor will be “entirely redeveloped”, according to managing director Michael Ward.
An expanded fine watch room will open in spring 18 as part of the plan. Further investments through to 2020 will include the dedication of an entire floor to menswear and sports, an evolution of the Harrods home department, and a large-scale expansion and investment in the Harrods beauty hall, which will encompass space across two floors of the store.
Ward said: “As the UK’s most famous department store, Harrods is London’s shop-front to the rest of the world. Visitors from across the world visit us for a magical retail experience, and we want to ensure that we are investing in providing the most luxurious shopping destination to each and every customer. This ambitious store development, the most comprehensive in Harrods history, will invest in some of our most exciting retail divisions’ and redesign our store around the expectations of our discerning global customer base”.
The goal of the revamp is, in part, aimed at continuing the appeal of the store for overseas customers. Measures under consideration include improved signage and more labelling on food.
Harrods has proved a potent lure for overseas visitors to London. In January, the retailer hit the £2bn sales mark for the first time, and reported that results were “positively impacted” by currency fluctuations following the vote in June 2016 to leave the European Union.