Luxury department store Harrods will launch a marketing campaign featuring stars from West End musicals.
Cast members from West End shows including Mamma Mia, Chicago and Avenue Q, will perform inside Harrods in a marketing push starting next month, according to the The Times newspaper.
Performers from the English National Ballet and the BBC television show Strictly Come Dancing will also appear.
Harrods chief executive James McArthur said the idea was to entertain shoppers amid the doom and gloom on the high street.
Harrods sales are up 10% compared to last year, according to the newspaper.