Harrods is to open a new men’s Denim Gallery in June, as it increases its focus on menswear.
The Denim Gallery will be located adjacent to the men’s International Gallery and Contemporary Collections on the lower ground floor.
“It will be a great area to bring our denim offering to life whilst being the denim destination for our clients to purchase an everyday essential,” said Jo Harris, general merchandise manager for menswear. “The Denim Gallery will highlight our offering in an inspiring contemporary setting, while also introducing new and exclusive brands.”
Since September last year, the London-based luxury department store has launched boutiques with Fendi, Valentino and DSquared, and next month Tom Ford will relocate to the ground floor.
For spring 15, the store has also introduced Moschino to its contemporary offer and will be an exclusive stockist of German-born designer Tomas Maier’s eponymous line.
The retailer is planning a menswear takeover for the whole month of October, during which the store windows and visual merchandising will be focused on menswear. There will also be global exclusives from iconic fashion houses and digital events.
Harrods is placing increasing importance on its menswear offer, building on momentum in the domestic market thanks to events such as London Collections: Men, as well as a growing interest in men’s fashion from its international customers.
In March, the store will host its biannual Made to Measure weekend, with brands such as Italian suiting label Brioni showcasing its made-to-order denim service and French menswear brand Zilli extending its offer to a range of made-to-measure leather blousons. There will also be a range of exclusive fabrics from Savile Row tailor Gieves & Hawkes.
During the store-wide Made with Love campaign in August, which will champion craft and provenance, the menswear department will offer worldwide exclusives in the Shoe Salon.