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Harvey Nichols delivers 'alternative' Christmas cards

Harvey Nichols has launched a range of tongue-in-cheek Christmas cards, which it says will help people get “what they really want”.

The luxury department store said last year nearly half the country was left disappointed on Christmas morning with gifts from their loved ones failing to hit the mark. Women were the most difficult to please, with 51% unhappy with their gifts, compared with 48% of men. This led to one in four returning gifts.

It has now created six cards with the theme ‘Could I be any clearer?’, which customers can design at

Example messages on the cards include: “Seasons Greetings… will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals. They’re the platform ones with the 6-inch heel. Size 4½, or a 5, if that’s all they’ve got.”

A Christmas card app creates a personalised digital card available for each and every product on the retailer’s website, which can be printed, emailed or shared through social media.

The cards are also available to buy in generic packs from all seven Harvey Nichols UK stores and online, priced at £6 for six.

It comes as Harvey Nichols Group announced post-tax profits were up 14.4% in the year to March 29, 2014.

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