Harvey Nichols is poised to unveil a major overhaul of its website, into which it has ploughed millions of pounds as outgoing group chief executive Joseph Wan sets out ambitions for the retailer to be one of the leading multichannel department stores.
Although several million has already been invested into the project, Wan said he would spend “whatever it takes” to improve the user experience.
The site will go live at the end of March and feature 360-degree photography and a wider selection of products.
“This is the first major total revamp of the website,” said Wan. “We have evolved it slowly since we went transactional about six or seven years ago. After the relaunch we hope to be one of the leading multichannel department stores.”
“What you see will be a significant improvement of what you see today,” he added.
Online sales currently account for between 2% and 3% of Harvey Nichols’ total revenues but Wan said he expected this to increase to 10% in the next couple of years.
The upgrade of the site, which has largely been developed in-house, would allow customers to make purchases via tablet and mobile as well as desktop, Wan added.
Wan is stepping down at the end of March and former Burberry finance chief Stacey Cartwright will replace him.