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Harvey Nichols trials shoppable Instagram feed

Department store retailer Harvey Nichols has started trialling a new platform, which enables shoppers to purchase directly from its Instagram feed.

The retailer has this month started using Curalate’s platform, which directs shoppers looking for inspiration on its Instagram feed to product pages where the items can be purchased.

It enables retailers to translate their social media engagement on Instagram into direct traffic, and is already being used by retailers including Ted Baker, US department store Nordstrom and US fast-fashion retailer Forever 21.

Kerem Atasoy, head of digital marketing at Harvey Nichols, said: “We know Instagram attracts the most engagement on social, so we’re currently trialling, which enables customers to shop through our Instagram feed, taking them from inspiration through to purchase with just a tap.”

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