Hayden Taylor, a new designer menswear independent, opened in Gloucester this week and plans to expand within the next five years.
Owner Lance Millett, who has run menswear wholesale business Lane Taylor for 15 years, launched the retailer to fill a gap in the market.
“There is a lot of development going on in Gloucester so it’s a great place in which to invest,” he said. “We have USC and Moss Bros, but the area lacks a designer menswear independent. I wanted a freehold location and fell in love with the building.”
The two-floor Westgate Street shop covers 2,000sq ft, and stocks about 15 brands including Gant, Hackett, Mulberry, Nicole Farhi and Polo Ralph Lauren. Its target customers are men aged between 25 and 65.
The store is located on a corner site comprising five windows and has been designed to look like a mini department store, with the offer merchandised by brand rather than category.
“I’d like to open another five shops within the next five years,” added Millett. “We have the finance to do it, but need to learn about how the infrastructure works before opening another store.”
For future openings Millett said he would target market towns around the UK that are lacking a mature designer menswear offer.
England rugby captain Phil Vickery, whose Raging Bull brand is stocked by Hayden Taylor, officially opened the shop on Tuesday.
The Westgate Street site was formerly occupied by classic menswear independent Youngs of Gloucester, which closed on October 20 last year.