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Heat hits fashion sales

The October heatwave hit fashion sales in September with sales suffering their largest fall since August 2009, according to the latest British Retail Consortium-KPMG Retail Sales Monitor.

The BRC said the heatwave impacted sales of autumn and winter collections but it did not encourage consumers to snap up summer clothes.

Non-food non-store sales rose by 10.1%, well below the 19.1% growth rate recorded in the same month last year. On a three-month weighted average basis, like-for-likes were down 1.4% and total sales down 0.1%.

“Underlying conditions remain weak,” said BRC director general Stephen Robertson. “As we head into the year’s most important trading period, we need a return of optimism. That requires people to feel that next year they will see some payback for the current pain.”

The BRC said total like-for-like sales rose 0.3% in September while total sales for the month were up 2.5%.

Readers' comments (1)

  • I'm surprised by this as mens clothing usually is given a boost by a late burst of good weather. You don't really want it to be cold until at least mid October as men aren't up for buying winter clothes early - never have and probably never will!

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