Heather Moore is co-owner of two-store young fashion indie Wild Heart in Bridgnorth in Shropshire and Kidderminster in Worcestershire.
How is trade in the run-up to Christmas?
It hasn’t been too bad. Sales last week dropped off a bit but historically sales do fall back slightly before the Christmas period.
What has been selling well over recent weeks?
I’ve been selling a lot of knitwear and tunic dresses. Jumpers and knitwear are so strong for us as young women like to buy them and dress them up with leggings and boots. I keep repeating on the knitwear and any minute now I think I am going to be asked “when are your party dresses coming in?” I am selling less partywear than usual, maybe because customers are leaving it to the last minute or perhaps they are making do with the dresses they had last year.
Which brands are performing well at the moment?
Wal G knitwear and dresses are strong, and we are also doing well with Guess, Firetrap and Superdry.
How do you think Christmas trade will pan out?
Up to this week we have been up on the year, apart from last week, so I am optimistic.
What are your plans for next year?
To carry on as we are. Hopefully our website will grow.
Which trends will be strong for spring 09?
We’ve bought into flared, skinny and boyfriend style jeans, and tunics will still be strong. The flare has not taken off as much as I thought it would.
Which accessories trends are selling well?
Oversized bags are still strong and clutch bags are coming through. Dressy scarves are good too.