Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Discounting on the high street credit Alan Cleaver

Heavy discounting deters new customers

Customers whose first purchase is discounted by more than 30% are found to be less likely to buy from the same brand again, according to new research.