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Helen Moore ups spring range to meet demand

British faux-fur accessories brand Helen Moore is to extend its offer for spring 14 following “overwhelming interest” from both shoppers and wholesale customers.

The family-run business, which supplies more than 750 stockists in the UK, will introduce a limited edition capsule range for spring 14, which will be available to order from January.

The collection will include collars and draping stoles in a range of soft pastels and bright colours.

It follows a company rebranding this autumn, from its old name of Moore and Moore, to tie in with the launch of a business website, trade.helenmoore.com, in August.

The site gives stockists the ability to place orders online with an ‘add to basket’ function. They can also view all products and fabrics using video and high-resolution pictures.

Owner Helen Moore said: “This is important for the smaller boutique owner who can now order outside of normal business hours. It is useful that the trade site offers the facility of downloading high-resolution images and instant access to current prices and stock availability.”

Stockists include Selfridges, Anthropologie and independent boutiques Bottega in Tarporley, Cheshire and Belinda Robertson in Edinburgh.

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