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Help selling overseas is just a click away

A core component of the UK Fashion & Textile Association’s (UKFT) mission is the provision of accurate and impartial information to help retailers and
suppliers make better business decisions; and in today’s challenging times we know how vital that can be both in financial terms and to save precious time.

A core component of the UK Fashion & Textile Association’s (UKFT) mission is the provision of accurate and impartial information to help retailers and suppliers make better business decisions; and in today’s challenging times we know how vital that can be both in financial terms and to save precious time.

As the autumn fashion and textile shows get under way and many of us are on another whistle-stop tour of the world’s fashion capitals, it was timely for UKFT to add three icons on our website (www.ukft.org) that we trust Drapers’ readers will find both entertaining and useful.

The first is a link to the Brits in Paris film, which UKFT made in March to explain the importance of exhibiting in the French capital from an export perspective.

The designers confirm unanimously that Paris is where they see most of their international buyers, so you don’t have to take my word for it any more.

Complementing the film is our Brits in Paris map, an aid to both UK and overseas buyers as it identifies the locations of the 300 UK designers showing during Paris Fashion Week, which is home to 22 international trade shows, as well as the Paris editions of London Fashion Week (LondonSHOWrooms), Vauxhall Fashion Scout and On/Off.

The third link is to UKFT’s new British colour card, now online for the first time. Compiled for UKFT each season by consultant Beryl Gibson, it gives an insight into what our textile mills will be showing at Première Vision and Indigo in Paris. For those of us over 45, the card has a zoom facility. A Japanese translation will be added shortly.

These initiatives have been organised by UKFT with support from UK Trade & Investment to further promote our industries globally. I wish you happy surfing, and a successful buying and selling season ahead.

  • Paul Alger is director of international affairs at the UK Fashion & Textile Association (UKFT)

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