Helsinki Fashion Week in Finland will not accept labels that use animal leather for its spring 20 collections.
The decision has been made with the support of the Nordic Fashion Week Association and will apply from next year.
Founder Evelyn Mora said the organisers are “taking an active stand against cruelty to animals and the damaging environmental impacts that the use of animal leather brings with it”.
“By banning leather, Helsinki Fashion Week will become a groundbreaking, cutting-edge presence on the fashion scene,” said PETA director Elisa Allen. “PETA looks forward to seeing animal- and eco-friendly vegan fabrics take over Helsinki catwalks in 2019 and beyond.”
PETA said vegan leather, made from materials such as pineapple leaves, grapes, mushrooms, cork, and more – is on the rise. The animal rights organisation pointed to designers such as Stella McCartney, Vika Gazinskaya, and Felder Felder, which do not use animal leather in their designs, and indicated that two-thirds of millennials reportedly would pay more for sustainably made items.