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Henleys boss revives Bewley and Ritch

Menswear brand Bewley and Ritch has been relaunched for autumn 11 by Ben Luscombe, founder of young fashion brand Henleys, almost 50 years after it was first created and 42 years after its demise.

Luscombe has consulted with Eddie Ritch, one of the founders of Bewley and Ritch, and relaunched it as an upscale brand similar to Stone Island. It comes after Henleys’ 18-store retail arm went into administration earlier this year. Bewley and Ritch’s range includes polos, knitwear, chinos and denim. Wholesale prices range from £9.26 to £55.56. It offers both short and forward order.

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