Young fashion brand Henleys is aiming to make its online operation the brand's biggest store within its first year, after launching a transactional website.
Initially, 100 of the brand’s best selling lines from its men's and womenswear ranges will be available on www.henleys.co.uk
, from its Lifestyle, Premium and Project Deluxe collections.
New styles will be added on a weekly basis, with plans for exclusive lines for the site in the future. The company said the launch complements Henleys’ own-store expansion plan to grow to 30 stores over the next 3 years.
Prices online start from £20 for T-shirts, rising to £75 for outerwear.