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Henleys launches transactional website

Young fashion brand Henleys is aiming to make its online operation the brand's biggest store within its first year, after launching a transactional website.
Initially, 100 of the brand’s best selling lines from its men's and womenswear ranges will be available on, from its Lifestyle, Premium and Project Deluxe collections.

New styles will be added on a weekly basis, with plans for exclusive lines for the site in the future. The company said the launch complements Henleys’ own-store expansion plan to grow to 30 stores over the next 3 years.

Prices online start from £20 for T-shirts, rising to £75 for outerwear.

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