Levi’s has signed a deal with London Fashion Week designer Henry Holland to create a capsule denim collection.
“We don’t enter into collaborations lightly, but we felt that Henry’s design skills and entrepreneurial spirit were in keeping with the brand,” said Levi Strauss UK and Ireland marketing director Andrea Moore.
Holland’s catwalk show in east London last week included some basic uncustomised 501 jeans. The limited-edition customised range will be sold through selected Levi’s stores as well as wholesale accounts.
The partnership represents the latest in a line of Levi’s design collaborations. It already has a pan-European design initiative with streetwear brand Stüssy and a global partnership with Japanese designer Junya Watanabe, and recently signed a tie-up with Nike.