British designer Henry Holland has been named one of four winners of DHL Exported, a new competition set up by the logistics company and IMG Fashion to help established designers break into international markets.
The competition will sponsor each winner take a fully-produced runway show to an overseas fashion week of their choice, in Tokyo, London, New York or Milan, for two consecutive seasons.
Holland, who chose Tokyo Fashion Week, said: “The best thing about this programme is you get to go twice; you can make some inroads and contacts [during the first show], spend six months between the two shows building up interest in that territory, then go back.”
The other winners, Turkish designer Hakaan Yildirim, Italy’s Francesca Liberatore and American duo Nicholas and Christopher Kunz, will take part in London, New York and Milan fashion weeks respectively.
Jarrad Clark, vice president and global creative director of IMG Fashion, said: “For us it was about finding the right designers whose design aesthetic and businesses are ready to enter a new region.
“We moved forward designers who made a commitment to their own international growth over the course of the entire year, and not just at the individual shows.”
The shows will take place in September/October 2014 and February/March 2015.