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Hervia to open 10 Y-3 shops across UK

Vivienne Westwood’s former franchise partner Hervia is to roll out standalone stores for its Adidas-licensed Y-3 label.

Hervia, with which Westwood reached an out-of court settlement to end a 17-year franchise partnership earlier this week, is now in talks with Adidas to open 10 Y-3 stores - the Y-3 label is run in conjunction with Japanese designer Yohji Yamamoto - across the UK over the next two years.

Richard Duncalf, chairman of Hervia Group, said the first Y-3 store has performed well since opening a year ago.

He said: “We agreed initially to test the concept out last March and as it’s been successful, we decided to extend the relationship. If you have a prime site in London, you’ve got to be doing well.”

The roll-out programme will take the same format as the first store, on Conduit Street store in Mayfair, though other sites could be smaller, Duncalf added. Hervia plans to add a second London store, while the other nine will be dotted across the UK.

Hervia, which sold the Vivienne Westwood brand online and operated seven franchise shops, initiated High Court proceedings last year for breach of contract after the designer expressed her intention to end their agreement.

Hervia will continue to run its two-store luxury Manchester indie, Hervia Bazaar.

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