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Hewlett’s role to change as Diesel restructures

Diesel’s managing director of northern Europe Jonny Hewlett is set to move into a bigger role as the company “streamlines” its European management team, Drapers understands.

The company has restructured its European management team, consolidating its head of northern, southern and central Europe into one role, based in its global head office in Breganze, Italy.

Diesel’s European business will now be led by Joanna Onland, who was previously managing director of southern Europe. Thorsten Link, regional director for central Europe, has left the business.

Diesel said the new structure would allow it to have “more direct and consistent” management of its key accounts, specifically multi-brand retailers and department stores.

Hewlett said the changes “would not have a huge impact” in the UK: “It is a consolidation at the top; we want to put our resources into the field. There is no change in the middle management structure in the UK so we will be servicing our customer as normal.”

Drapers understands Hewlett’s new role will be announced before Christmas, although he could not confirm this.

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