SuperGroup, the owner of young fashion brand and chain Superdry and Cult Clothing, has pledged to protect its brand after winning a legal case in which it alleged an infringement of its design rights.
SuperGroup received a High Court judgment on Friday regarding its Superdry Lumberjack range of hooded shirts, which retail at £54.99. It took action against Rhodi, a Preston, Lancashire-based fashion group which makes the Voi range of jeans and other clothing.
Simon Bennett, partner at solicitors Fox Williams, which acted for SuperGroup, said that the Voi shirts at the centre of the case had retailed for £22. Bennett said SuperGroup complained on the basis that Voi’s shirts breached Superdry’s design rights.
Rhodi was orderd to pay SuperGroup £45,000 to cease selling the shirts in question and to surrender any stock subject to the order.
SuperGroup has nearly 100 legal actions under way alleging copyright or design infringements in the UK and overseas.
In July, GStar took similar action against Rhodi alleging that Voi had copied a number of its designs.