The offer in Glasgow is directional and trend-led – even value players are interpreting Miu Miu biker boots and YSL courts. But of the categories that Drapers surveys, value looks to be most under threat, largely from Primark. If its footwear sales continue to grow, it could soon earn the right to enter the Hit or Miss footwear list. The clothing retailers featured this season are Topshop, River Island, New Look, Next and Marks & Spencer, which justified their inclusion because of their growing footwear and accessories offers and large footwear market shares.
Glasgow has a good spread of shoppers, from trend-loving professionals to brand-driven students and value customers. The most popular shoes on the streets during our visit were flat casual boots, tall Uggs or lookalikes, and ballet pumps. Most of the men chose trainers.
Glaswegians are early trend adopters, which means fashion and footwear retailers have to ensure their best stock is in town and that new product is delivered regularly. The majority of retailers have certainly done this.