High street retailers were impressed by the breadth of commercial trends shown at the international fashion weeks this season and will be backing the feminine looks as well as the more androgynous military shapes sent down the catwalks.
Retailers told Drapers that visible lingerie, pastel colours and strong prints such as gingham and polka dots could translate successfully to the high street.
New Look group design director Barbara Horspool said: “I loved Antonio Marras because his collections were very feminine but wearable, and I think the utility and camouflage trend at Balmain will be very strong.”
She said New Look would also be supporting the ethnic global traveller looks as seen at Dries Van Noten’s show and the contrasting bright and nude colours shown by Giles Deacon during Paris Fashion Week.
Oasis is also backing the ethnic look for spring 10 with a collection that celebrates the anniversary of 1969 music festival Woodstock. The young fashion chain’s design director Nadia Jones added: “There were a lot of feminine pieces and pastel shades on the catwalks and we’re planning soft, pretty looks for spring 10.”
Jones also singled out Giles Deacon for his fresh colours this season, and was also impressed by his footwear: “I love the new kitten heel that Giles showed as well. I think we’ll still see a lot of super-high heels next season but we’ll have more of these lower styles too.”
In addition to the neons shown by Giles Deacon, Oasis will be using polka dots and the sort of gingham prints seen at Christopher Kane’s show at London Fashion Week to further the 1980s trend.
Retailers also told Drapers they would be backing the trend for underwear worn as outerwear seen at shows including Jean Paul Gaultier and Dolce & Gabbana.
Jones said: “We feel really positive about the strength of lingerie on the catwalks and it will play a bigger part in our collection for spring 10. We’ll have some pretty camisoles and will introduce structured corsets.”