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Hilfiger’s Icons mark 25 years of US cool

Tommy Hilfiger, legendary designer and godfather of preppy Americana, has launched a capsule collection of heritage pieces to celebrate the brand’s 25th anniversary.

The Tommy Hilfiger Icons range comprises 25 pieces selected by Hilfiger from his archives since he started the eponymous brand in 1985, each with a modern design twist. The range will be available in stores in spring 11.

The collection includes classics such as a white Oxford shirt, naval pea coat and piqué polo shirt, which have been tweaked by the designer to modernise them for today’s customer.

Hilfiger told Drapers at his New York studios ahead of his catwalk show during New York Fashion Week that heritage ranges were of the moment, and he would not have considered one five years ago.

He said: “I think fashion is all about the relevancy of the product today and making products relevant for today’s customer, from a specialist standpoint, from a quality standpoint and a price standpoint.

“I figure what they would want today versus years back. I want to continue to do that with the classics because if you think about it, classics never go out of style. They are either fresh or not depending on the time.”

He added: “You have to be very timely. It’s a precise science but there is a lot of luck as well.”

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