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H&M bumps up its footwear offer with first full range

Swedish fashion giant H&M is to launch its first full range of footwear in the UK this month, as it reveals plans to debut its new premium concept in London in March.

The footwear collection, which will initially go into 15 larger stores, aims to expand upon H&M's existing basic range by introducing more on-trend styles.

It will be offered in key locations in sizes 36 to 40, priced from about £6 to £44. Ballerina pumps, flamenco-style shoes and short boots will be key in brown, black, off-white, red, yellow, turquoise and metallics.

The retailer will also introduce a homewares range via its online operations in Sweden, Germany and Austria. A UK online arm is also planned, but a timescale has not yet been decided.

Group sales excluding tax for the year to November 30 rose 12% to SEK68.4 billion (£5bn), with a profit after tax of SEK10.8 bn (£788 million).

H&M confirmed last week that its new premium fascia would be called COS. It plans to trial the concept in 10 markets, launching in the former Liberty building on London's Regent Street.

- See page 12 for more on COS.

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