Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Exclusive: H&M Group to launch new fascia ‘P Eleven’ on Regent Street

Swedish fashion giant H&M Group has agreed to take the Banana Republic store on London’s Regent Street for a new brand concept, Drapers understands.

A source close to the situation told Drapers the working title for the new fascia is “P Eleven”.

The group revealed last June that it is planning to launch a new fascia in 2017, but declined to give any further details. 

H&M currently has six fascias - H&M, Cos, Monki, Weekday, Cheap Monday and & Other Stories - and operates over 4,200 stores worldwide, in 64 countries.

The Banana Republic store in question is located at 224 Regent Street, next to an H&M and across the road from Cos. Last month, Banana Republic confirmed it will be closing all eight of its UK stores by the end of its 2016 financial year.

A spokeswoman for H&M Group declined to comment.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.