H&M Group’s Weekday fascia is to open a new store in London next year.
The company has not confirmed a location but said it is confident that the UK is a “great fit for our offer”.
Weekday was founded in 2002 in Stockholm, Sweden, and positions itself as a “modern and mindful” fashion and denim brand for men and women. It has stores in six countries and ships to 18 markets.
“It has always been on our agenda to open up a store in [the UK] and especially in London,” said managing director David Thörewik.