H&M is to launch a new loyalty scheme in the UK on its app on 23 May, which will provide one point for every pound spent in store and on online.
H&M Club also offers exclusive offers and brand experiences, including a 25% birthday discount, free online delivery, exclusive previews of forthcoming collections, goody bags and freebies.
Members will have the chance to attend global launch events and parties for H&M’s collaborations and campaigns, as well as the opportunity to shop these collections before anyone else.
H&M Club points will be automatically added when shopping online or in store by presenting a smartphone at the till point. Users can access the H&M Club dashboard via the app or online for an overview of point status and to check offers available.