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H&M like-for-like sales in March soar

Like-for-like sales at H&M rose 16% in March as mild weather and the timing of Easter drove shoppers into store.

The Swedish young fashion chain Hennes & Mauritz (H&M) reported a total sales growth of 26% for the month compared with March last year. Like-for-like sales grew by 16% with the retailer now operating 2,517 stores. The retailer has 279 more stores across the globel than it did last year.

In a statement H&M said: “Sales in March were positively affected by, among other things, favourable weather and a positive calendar effect. These factors will have a very negative effect in April.”

In March H&M reported a sales rise for the first three months of its financial calendar. Total sales in the UK soared 22% to SEK2.36bn (£224.1m) in the first quarter to February 29.

Earlier this month it was also announced that H&M would launch a new premium fascia called & Other Stories.

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