International young fashion chain Hennes & Mauritz AB has finally opened the doors on a flagship on Paris’ Avenue des Champs-Elysées.
The 30,140 sq ft store at 88-90 Avenue des Champs Elysées follows protracted negotiations with Paris authorities, which are trying to keep a cap on the number of high street retailers in the upmarket location. Arranged over three floors, it is H&M’s 11th site in the city.
The store has been designed by French architect Jean Nouvel and was “inspired by Paris”. It features pale sandstone and a “feeling of heavy industry”.
H&M chief executive officer Karl-Johan Persson said: “The building should be a permanently surprising place, a place to be inhabited, where the philosophy is flexibility and mobility. The H&M Champs-Elysées is not supposed to look like any other H&M.”