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H&M promotes AIDS awareness with new range

Swedish fashion chain H&M is teaming up with designers and musicians to launch a collection to raise awareness of AIDS and HIV.

Designers including Katherine Hamnett have created print designs and slogans promoting AIDS awareness, and musicians including Rihanna and Timbaland will help promote the message.

The collection, a collaboration with non-profit organisation Designers Against Aids, includes T-shirts, tank tops, and hooded sweaters will be 100% organic cotton. It will go into stores in February. Prices are £7.99 to £19.99, and 25% of sales will go to fund HIV and AIDS prevention projects.

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