H&M has reported another muted set of monthly sales figures, reporting flat like-for-likes throughout May.
Total sales in local currencies, including VAT, rose 9% compared to the same time last year.
This continues a pattern that has emerged throughout this year, with like-for-likes down 4% in the three months from March 1.
Total sales grew by 5% to SEK31.6bn (£3.1bn) over the quarter.
H&M said there had been “substantial negative currency translation effects as a result of the continued strengthening of the Swedish krona against most countries’ currencies”.
It has also previously blamed the weather for poor performances in spring.
Yesterday H&M unveiled Isabel Marant as the latest big name designer to create a collaboration for the young fashion retailer.