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H&M sales in July beat expectations

H&M has reported a 16% increase in year-on-year sales in July, beating analysts’ predictions of 12% growth for the month.

July was the retailer’s 10th consecutive month of double digit sales growth.

The total number of stores owned by the Swedish firm increased to 3,649 on July 31 compared to 3,314 on the same date in 2014.

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