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H&M sees 2% drop in September

Swedish fast fashion giant H&M Group has seen like-for-likes decline yet again, down 2% in September.

The business recorded a 7% rise in total sales, including VAT in local currencies, but saw a drop in comparable stores, as well as online and catalogue sales in territories with more than a year’s trade.

The group reached 3,006 stores globally by September 30, compared with 2,669 last year.


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