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H&M to collaborate with Anna Dello Russo

H&M has today announced its forthcoming accessories collaboration with renowned fashion director Anna Dello Russo.

Following on from its string of successful collaborations with designer brands, including Marni and Versace earlier this year, the collection will be available in around 140 stores worldwide and online from October 4.

Describing the collection as “unabashedly glamorous, precious and playful”, H&M has said that it will epitomize Dello Russo’s “taste for ornamentation” and provide unique accessories at an affordable price. The collection will include jewelry, bags, sunglasses, shoes and, in an unsurprising move for those familiar with Dello Russo’s outlandish style, a trolley. 

Dello Russo is currently fashion editor at large and creative consultant for Vogue Japan, having previously served over 12 years as fashion director of Vogue Italia. She has achieved worldwide recognition for her flamboyant personal style.

This will be the first time that H&M has collaborated with a fashion director, a move which Dello Russo has described as an “important evolution in fashion”. She said: “I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”

Margareta van den Bosch, creative advisor at H&M, said: “Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration.”

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