H&M has announced it will open a flagship store in Langley Court, Covent Garden, London later this year.
The shop will occupy a 19th-century warehouse building within Mercers’ Yard, a retail development due for completion this autumn.
Bill Scarborough, chairman of Long Acre Estates, said: “We are delighted to secure H&M as the anchor retailer for Mercers’ Yard. It is important to the company that the redevelopments retain the Covent Garden character and this refurbished warehouse building does just that. It forms the centrepiece not just for Mercers’ Yard but our entire Covent Garden Estate, providing a superb retail flagship store.”