The managing director of H&M’s new millennial-focused brand Nyden, Oscar Olsson, has left the business.
The label launched earlier this year and was led by Olsson, who previously had headed up H&M’s innovation lab.
In a statement H&M said: ”Nyden is a minor development and start-up project within the H&M group. We continually develop and test new ideas, it’s our way of working. Oscar Olsson, responsible for the Nyden project, will not continue at Nyden from July and we are working on appointing a new manager.”