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HoF appoints new CMO as Walmsley exits

House of Fraser has appointed Doddle chief customer officer Paddy Earnshaw as its new chief marketing officer, as chief customer officer David Walmsley exits the retailer.

Earnshaw has worked at Doddle for the last three years and previously held a variety of roles at Travelex. He will join HoF on 30 October, reporting into new chief executive Alex Williamson.

Walmsley is thought to have resigned from his position. He joined the retailer in August 2016 from Marks & Spencer, where he was digital director for five years.

Drapers understands that HoF will not appoint a new chief customer officer.

Williamson said: “Paddy brings a wealth of digital, retail and online experience to House of Fraser. He has always shown a real focus on customers in his previous roles and will bring a huge amount to our overall customer proposition.

“Paddy has worked in entrepreneurial environments throughout his career with significant competition for every customer, where both detail and creativity are vital.”

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