House of Fraser has signed a deal to stock the new womenswear line Millie designed by former Made in Chelsea star Millie Mackintosh.
The brand will launch in three House of Fraser flagship stores and online in September. The line will also be available on Mackintosh’s website and on Style Direct.
The collection, which is targeted at women in their 20s, comprises of scuba dresses, embellished jackets and partywear. Prices are yet to be disclosed.
A spokeswoman for House of Fraser said the retailer was “excited” about the collaboration and although a deal to stock further collections is yet to be finalised the department store hoped for a “long term relationship” with the reality TV star.