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HoF courts UK property chiefs

House Fraser chief executive John King embarked on a charm offensive with the UK retail property community this week, beginning at the British Council of Shopping Centres conference.
HoF’s expansion strategy includes a possible roll-out of smaller format sites called HOF, which will be anchored by womenswear.

King and his HoF property team met with letting agents and developers at the conference in Newcastle upon Tyne to promote HoF’s £50 million re-branding push and to scout for potential new sites for the department store business.

A source at the conference told Drapers that it could prove difficult for HoF to find the locations they need, despite the fact they are an attractive proposition for developers. “A lot of locations that would be appropriate for House of Fraser already have a branded department store. John Lewis is also aggressively expanding, upping the competition for sites,” the source said.

Separately, HoF is set to open its second Republic of Ireland store at The Pavilions shopping centre near Dublin. HoF has one other Irish store, at Dundrum. The development is also anchored by Marks & Spencer, and is set to be completed in 2012. HoF will occupy a 150,000sq ft site.

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