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HoF hires brand head to boost "premium credentials"

House of Fraser has created a new head of brand role to better establish the department store’s “premium credentials”.

Tony Holdway has been appointed into the newly created role, joining from DIY business Wickes where he was brand director. He has in the past held senior roles at retailers such as Shop Direct and Mothercare.

Holdway will report directly into HoF’s chief operating officer Nigel Oddy and will be responsible for brand strategy, advertising, public relations, in-store look, creative and photography.

He said: “I look forward to working with the team there to further establish the brand’s premium credentials.”

Reports surfaced this week that HoF is being eyed by the Qatari Investment Authority for a potential bid. The Qataris already own Harrods and earlier this year were linked with Marks & Spencer.


Readers' comments (1)

  • what does somone with a background at wickes,shop direct and mothercare know about premium fashion brands/credentials ?

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