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HoF launches plus size boutique

House of Fraser is launching a dedicated plus size online shop-in-shop, housing a selection of brands available up to size 28.

Brands including Marina Rinaldi, Anna Scholz and Juna Rose will sit alongside the likes of AX Curve, Little Mistress Curvy and Samya in the new section of HoF’s website, which will go live on March 3. Occassionwear label Viviana, British lifestyle brand Chesca and premium label Persona will also join the line up. High street brand Taking Shape, which is aimed at 30-50 year olds, will also be stocked.

The store will also include lingerie, hosiery and swimwear brands that specially cater for larger sizes. Charnos XeLence hosiery will be available up to a size 32 while plus size lingerie brand Freya will have beautiful form fitting lingerie and swimwear up to a K cup.

Louise Bailey, womenswear brand and concession buying manager, said: “As a reaction to the growing demand for more plus size womenswear, we have created an online boutique that showcases some of the most exciting brands from around the world.”

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