House of Fraser has reportedly asked a number landlords for rent reductions, amid tough trading on the high street.
The department store chain made “informal requests” to an undisclosed number of landlords in recent weeks, according to Sky News.
In a statement issued to Sky News a HoF spokeswoman said: “We can confirm that we have contacted some of our landlords asking for their support as we drive forward with our transformation programme.”
Last Year HoF unveiled a five-year strategy that included plans to drop 30 to 40 womenswear brands, launch in-store champagne bars and yoga studios and invest £25m in an ecommerce revamp.
New chief executive Alex Williamson, who joined the business in July, was bullish about the retailer’s prospects, arguing that House of Fraser had been “starved of investment” for many years.
Drapers has contacted HoF for comment.