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HoF senior buyer heads to Diesel to run UK retail arm

House of Fraser senior buyer Pablo Sueiras has been poached by fashion brand Diesel to lead its UK retail operations.

Sueiras, head of buying for men's casual brands and kidswear, had worked at HoF for six years, after joining as a merchandiser. He will take up the role at Diesel within the next three months.

His departure is thought to have surprised HoF's management team. He was recently promoted as part of a head office restructure, which handed him the management of two buying teams.

One HoF supplier said the move was unexpected. "It's a surprise," he said. "Pablo is so talented. Not only is he good with people, but his knowledge of the business and his financial brain are spot on. But it's also an interesting move and a step up for him because he is moving into a new territory of retail operations."

HoF was yet to select a replacement as Drapers went to press.

Sueiras is the second HoF employee to join the Diesel team over the past year, after Yasmin Khan, previously known as Jaspal Billing, left the department store group in February to become a buyer at Diesel.

Sueiras takes over the Diesel role left vacant by outgoing head of retail operations Ruth Dangerfield, who left after four and a half years at the company to become UK country manager at furniture retailer Habitat.

Sueiras will take charge of Diesel's portfolio of 26 retail outlets, comprising 12 standalone stores and nine department store concessions. He will also oversee two discount outlets, at Bicester Village in Oxfordshire and Cheshire Oaks in Cheshire.

Diesel and House of Fraser were both unavailable for comment.

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