House of Fraser (HoF) is taking advantage of the UK’s growing cafe culture by launching a click-and-collect service in partnership with Caffè Nero.
The service will launch in Cambridge on October 16 at the Caffè Nero store on Fitzroy Street. The ground floor will have the look and feel of the coffee shop chain, with the addition of tablets and touchscreens that customers can use to shop for products online. The first floor will have a HoF-branded front of house, complete with till points for customer collections, a product showcase, terminals to order in store and a fitting room.
“We have a high density of online shoppers within Cambridge postcodes, so having a physical brand presence was an obvious move,” said Andy Harding, executive director of multichannel at HoF.
“As part of our expansion plans we are keen to increase our physical footprint, especially in towns and cities where a store isn’t present. With a growing cafe culture and more customers shopping ‘on the go’ with mobile devices, we believe we’re providing our customers with an innovative solution which meets the needs of today’s busy consumer.”
House of Fraser launched its first click-and-collect concept in Aberdeen three years ago, when it opened an online-only store in Union Square where customers can order via iPads and touchscreens.