Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

HoF slashes kidswear labels after management review

House of Fraser has lost two senior executives as the new management's 100-day review puts the kidswear department under the microscope.

Womenswear director Katherine Horsfall left the company just before Christmas, while operations director Steve Hibbert is now working only on a consultative basis. They follow the departures of former chief executive John Coleman and ex-finance director David Adams.

June Lawlor, who headed accessories buying for HoF, has now taken on the whole of womenswear.

As part of the new management's business review, it has decided to slash 26 kidswear labels from its portfolio from spring 07, leaving it with 24. It is unclear which kidswear brands are to go, but it will retain Ted Baker, Elle, Bench and Hooch.

Director of menswear and childrenswear Allan Winstanley said the retailer is rationalising its portfolio but broadening the offering within each brand. He declined to say which brands would stay and which would go, but pointed out: "We're giving brands more individual space through branded shop-in-shops."

The new kidswear concept is being trialled in its London Oxford Street store and follows a similar overhaul of HoF's menswear department. The Oxford Street store removed some of its mainstream brands last August to give more space to top performers, with new brands Filippa K and J Lindeberg, and contemporary brands Paul Smith, Diesel and G-Star receiving new shopfits.

HoF chairman Don McCarthy said: "What we are doing in kidswear is part of a strategy review across fashion. We need a point of difference. We are comfortable with menswear, but womenswear needs more work." It is believed the brands cull in womenswear has started with short-order young fashion labels.

McCarthy said trading, which was up 7.3% for the Christmas period, was still strong as the Sale continued. "I'm very comfortable with trading, though I think February will be tough for everyone."

HoF was bought in November by a consortium led by Baugur.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.