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HoF updates iPhone app with barcode scanner

House of Fraser has overhauled its iPhone app with a barcode scanner and stock locator, as part of the most significant update since the app was first introduced in 2012.

House of Fraser iPhone app

House of Fraser iPhone app

The app has a new design and improved customer journey including enhanced push notifications for a more personalised experience. Reward Programme Recognition customers can sign in to collect points and view offers each time they shop.

It also allows customers to add products to a revamped wish list from anywhere within the app.

Chief customer officer Andy Harding said: “With over 60% of online traffic now coming from touch screen devices, the relaunch of the app answers the needs of increasingly sophisticated customer shopping habits.

“The integration of Recognition is a significant step in the development of the app as the glue that knits together the online and offline experience for our customers.”

@Tara_Hounslea

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