Men’s tailoring brand Holland Esquire has launched a womenswear range and is seeking its first store in London to open in September 2015.
The brand recently trialled a women’s capsule collection online, comprising jackets, outerwear, trousers, blouses, jeans and knitwear, and plans to hold appointments with about 20 key wholesale accounts for autumn 15.
Three independent stores - Lynx Womenswear in Harrogate and Abraham Moon in Settle, both in North Yorkshire, and Real Clothing in Southwell and West Bridgford in Nottinghamshire - were also given the collection on a sell-or-return basis.
Wholesale prices start at £40 for jeans and range up to £70 for blouses and £130 for outerwear. Skirts and dresses have also been added for the first full womenswear collection, which will be available later in the year.
Founder Nick Holland, who is also the former creative director of menswear brand Pretty Green, told Drapers this was the first step in its wider expansion plans, although he declined to provide details. “I don’t want to give too much away, but it’s going to be a big year,” he said.
The business, based in Hucknall, Nottinghamshire, launched in 2001 and is stocked by designer mini-chain Flannels and independents including Peggs & Son in Brighton. It also sells via its online store, Hollandesquire.com.
Many of the fabrics used by Holland are designed specifically for the brand.