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Hollister and Gilly Hicks to launch first UK outlet

Abercrombie & Fitch-owned retailer Hollister and underwear brand Gilly Hicks are to open their first UK outlet store this week.

The 8,400 sq ft shop at Freeport Braintree in Essex will open its doors on April 25 and will showcase the duo of brand’s products.

The pair already have a selection of stores in the UK including Gilly Hicks stores in Cardiff and on London’s Regent Street, while Hollister has two stores in Manchester and further shops in Bluewater and Westfield.

Christine Grace, leasing director at retail property asset management company Realm, which manages the centre, said: “We anticipate Freeport Braintree will benefit greatly from the new store opening and that other premium brands will soon follow.”

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