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Honey Birdette sets sights on US expansion

Australian luxury lingerie retailer Honey Birdette will open its first US stores later this year.

It will open in Los Angeles Westfield Century City this October, followed by a second store at Westfield UTC Mall in San Diego in November.

Launched by founder and creative director Eloise Monaghan in 2006, the retailer now has 55 stores across its native Australia and three UK stores in Covent Garden, Westfield White City and Leeds.

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