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Hooch grows up with spring makeover

Streetwear brand Hooch has had a style revamp for spring 08, moving away from its traditional casual look into more 'grown up' clothing. The brand, which has signed model Daisy Lowe as its spring 08 brand ambassador, will have more fashion-forward, trend-led styles for the coming season, including dresses, mini-culottes and feminine waistcoats. Hooch will also launch a series of flash collections alongside its core 100-piece range in the next year, with up to 20 items for delivery in September, November, March and June. Hooch is part of the Americana Group, which was bought by private equity firm HG Capital in June. It has about 200 UK and Republic of Ireland stockists.

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